Creating Product Strategies Beth Rogers

ISBN: 9780415132565

Published: April 1st 1996

Paperback

164 pages


Description

Creating Product Strategies  by  Beth Rogers

Creating Product Strategies by Beth Rogers
April 1st 1996 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 164 pages | ISBN: 9780415132565 | 5.73 Mb

Are you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation. Developing new products or transforming old ones isMoreAre you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation. Developing new products or transforming old ones is an important part of any companys strategy.

This text seeks to show how to stimulate the creativity needed to generate product ideas. It includes examples, exercises, creativity techniques worksheets and checklists and aims to show readers how to generate ideas to make a product or service relevant to customers needs.



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